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design for print

Moving text around the page is more difficult than it sounds. Whilst the latest design software and computer technology may look fancy, it is merely a tool. It is what is in the mind of the designer that counts; an eye for space, the grace of perfect typography, the hierarchy of text and balance of images; the page begins to flow as text and images settle in complete harmony.

design quote "Design is not just what it looks llike and feels like, design is how it works" By Steve Jobs

Design is of course a process; you must never lose sight of the objective or forget your target audience, but true design will maintain these values whilst revealing a complete understanding of the beauty of design known only through years of experience and a passion for application.

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